While there are many coffees produced today which claim to be good for you, the signature process we have developed ensures you’re getting the healthiest coffee available…period. The reason for this is very simple: we optimize for health benefits during every single step of the production process. STEP 1: Our Health Profile We select only the highest-grade organic green coffee beans then laboratory test them to make sure they meet our standard. STEP 2: Our Roasting Protocol We customize our roasts for each lot of green coffee to make certain it contains minimum toxins and maximum health benefits. STEP 3: Purity Freshness We pack our coffee to ensure that Purity retains its health profile and arrives to our customers as fresh as the day it was roasted.